【上海 Media Manager ID206240招聘】-汇丰银行上海招聘信息-猎聘

陆女士 1小时前在线已认证

汇丰银行

聊一聊

职位介绍: HSBC International Wealth and Premier Banking (IWPB) Within International Wealth and Premier Banking (IWPB), we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Global Private Banking and Insurance. We are currently seeking an experienced professional to join our team. In this role, you will: Role Summary: Responsible for digital marketing & online lead acquisition, retail media campaign management, private bank media campaign management, 3rd-party vendor management and internal risk & compliance control. Qualifications: - Bachelor’s degree or above in marketing, communication or related major. - Minimum 5 years marketing experience with a minimum of 3 years in digital marketing and media planning role. - Solid knowledge in China media and social environment. Preferred working experience in international financial and luxury industry, with real hands-on marketing practices. - Business acumen-understands the business to drive effective media strategies - Strategic thinking, who understands business objectives and can translate it into integrated marcom planning. - Proactive Risk Management and Ownership - Result-driven and reliable person who can propose actionable plans and drive end-to-end execution. - Creative, out of the box thinker who can push the boundary of status quo. - Tech savvy, who is always willing to explore new technologies and possibilities. - Excellent written and verbal communication skills in both English and Chinese. To be successful in the role, you should meet the following requirements: Digital marketing and acquisition on WeChat, Red and other highly relevant channels, including Developing digital marketing strategy and acquisition plan according to business priority and growth target Design smooth user experience and CTA journey for better efficiency Carry out operation and close monitoring for optimization Internal stakeholder communication and external media channel and media agency management Risk management throughout the acquisition process Retail marketing and social influencer collaboration Communication strategy development and media plan for retail marketing activities Content planning and carry out operation with agency support, integrating business priority and marketing activities. Collaborate with social influencers and local media for better TA coverage and campaign impact Working with internal content team, risk 2nd line of defense team to ensure consistency and compliance in HSBC’s social influence procedure and regulatory policy. Private Bank media campaign management and global marketing campaign deployment. Deep understanding of target audience and professional research on media industrial trend with agency support. Develop media strategy & planning according to business and overall marcom cadence, cooperating with internal stakeholders With integrated media selection and buying method to deliver KPI, including but not limited to industry media, OOH, digital media, social media, search engine, programmatic buy, CPL/CPA model; Setup campaign journey and monitoring execution performance and adjust in process with Data & Analytics support. Working with risk 2nd line of defense and procurement team to ensure consistency and compliance in HSBC’s marketing governance and regulatory policy. Third party management and risk control according to local regulatory and law requirements, related internal procedure. Proactive Risk Management and Ownership: Maintain effective processes and controls to proactively identify and appropriately control risks that are accountable for and escalate material concerns in a timely manner. Risk Culture: Demonstrate and promote a positive risk culture aligned with HSBC’s Values and good customer outcomes. Adherence to Regulatory Standards and Laws: Ensure compliance with relevant internal policies, laws, regulatory rules, guidance, and expectations. You’ll achieve more when you join HSBC. HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. /BG Issued by HSBC Bank (China) Company Limited

其他信息: 行业要求：全部行业; 所属部门：汇丰银行

公司简介

汇丰是在华投资最多的国际金融机构之一，覆盖银行、保险、基金、证券以及金融科技等领域。作为汇丰集团在内地的旗舰机构，汇丰银行（中国）有限公司在内地约50个城市设有服务网点，是内地网点最多、地域覆盖最广的外资银行。凭借对内地市场的深入了解和国际金融服务专业经验，汇丰中国通过国际财富管理及卓越理财业务以及企业及机构银行业务，为个人与企业客户提供国际化的金融服务。 HSBC is one of the largest investors among international financial institutions in mainland China, investing in sectors including banking, insurance, fund management, securities and financial technology. HSBC Bank (China) Company Limited, HSBC Group’s flagship entity in mainland China, has branches and sub-branches across approximately 50 cities.This is the largest service network covering the widest geographical reach by any foreign bank in the market. With knowledge of mainland China and international operations, HSBC China is able to provide customers with a wide range of financial and banking services, including International Wealth and Premier Banking, and Corporate and Institutional Banking.

查看全部