Strategic Communications Manager 薪资面议
上海-浦东新区 5-10年 统招本科 招1人 3月26日更新
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职位介绍
Position Summary  It is a core strategic function designed to align communications directly with business objectives. You will act as an internal consultant and advisor, developing and executing integrated communications strategies that pro-tect and elevate our corporate reputation, empower our executives, and demonstrate measurable value to the business.  Job Description  Main Tasks  1、Strategic Planning & Counsel: Develop and execute a data-informed, holistic communications strategy aligned with the company's core busi-ness goals and key initiatives (e.g., market expansion, product launches, transformation). Serve as a trusted strategic counselor to senior leaders and cross-functional/SBU partners (Product, Marketing, HR, Legal…), providing expert guidance on communication opportunities and risks. Conduct ongoing landscape analysis (media, industry, competitor) to identify trends and translate insights into actionable communication recommendations. 2、Executive Enablement & Thought Leadership: Partner directly with CLT to build their voice and profile as industry thought leaders. Develop and ghostwrite high-impact content including keynote speeches, bylined articles, blog posts, and so-cial media content that articulates the company's vision and strategic priorities. Coach and prepare executives for media interviews, speaking engagements, and internal events. 3、Integrated Reputation Management: Forge and maintain strategic relationships with top-tier business, trade, and financial media to secure high-quality coverage that shapes the industry narrative. Proactively manage corporate reputation through strategic storytelling and targeted campaigns. Develop and lead crisis communication preparedness and response plans. 4、Measurement, Analytics & Enablement: Establish and own a robust measurement framework (OKRs/KPIs) to track, analyze, and report on the impact of communications programs on brand health, reputation, attractiveness, and other business outcomes. Con-tinuous monitoring and analysis of the ZEISS Brand to enable the SBUS in efficient decision-making based on solid data. Regularly report on communications ROI to leadership, using data to optimize strategies and prove value. Act as an enabler for the organization by establishing communication best practices, tools, and training for non-communications staff. Requirements  Education University graduate, with extensive and a minimum of 10+ years working experience ideally gained in a multi-national company context, either in-house or a renowned agency, used to working with colleagues and man-agement of diverse backgrounds. Experience 1、Excellent written and verbal communications skills in English and Chinese, including mastery of various writing formats with expertise in editing.  2、Extensive experience in developing and managing integrated communications campaigns and activities involv-ing traditional media and digital channels. Capable to handle relationships with internal and external partners 3、Demonstrated ability to effectively establish, lead and maintain collaborative and cooperative working relation-ships both within and outside of the organization; multicultural awareness required.  4、Exceptional organizational skills; shows agility at adapting strategies and tactics. Other skills  1、Great team player, influencer and consensus builder  2、Self-motivated, curious and creative with high degree of personal accountability.  3、Commitment to results, flawless execution and continuous improvement  4、Effective stakeholders manager, able to lead conversations and influence direct and indirect teams to drive projects through  5、Strong personal character - credibility & integrity   6、Detail-oriented with the ability to meet tight deadlines and effectively balance multiple projects and priorities.     
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公司简介

关于蔡司集团 蔡司是全球光学和光电领域的技术先锋。在2023/24财年,蔡司集团的全年营收达近110亿欧元,覆盖工业质量与研究、医疗技术、光学消费品、半导体制造技术四大业务部门(数据截至2024年9月30日)。目前,集团收入的15%用于科学和研发。 蔡司致力于为客户开发、生产和销售前沿创新的工业测量及质保解决方案,针对生物及材料科学领域的显微镜解决方案,以及应用于眼科及显微外科诊疗的医疗技术解决方案。蔡司也是全球光刻技术的行业标杆,其技术被芯片行业应用于半导体元件的制造。除此之外,蔡司品牌的眼镜镜片、相机镜头及望远镜等创新产品也适销全球。 凭借着符合数字化、医疗保健及智能制造等未来发展趋势的产品组合,以及强大的品牌效应,蔡司正在塑造光学及其他相关领域的未来。蔡司在研发方面进行的可持续且大量的投入,为技术的不断发展、市场的持续扩张和公司的未来成功都奠定了坚实的基础。 如今,蔡司集团在全球约50个国家拥有约46,500名员工。集团总部位于德国奥伯科亨。卡尔蔡司股份公司由卡尔蔡司基金会全资所有,后者在德国致力于积极促进科学发展。 欢迎访问蔡司集团官方网站,了解更多信息。 蔡司大中华区 蔡司于1957年进入中国,目前在大中华区覆盖半导体制造技术、工业质量解决方案、研究显微镜解决方案、医疗技术、视力保健和消费者光学所有业务领域。2021年起,中国已成为蔡司在全球最大的单一市场,也是最具创新活力、增长最快的市场之一。在2023/24财年,蔡司大中华区营收达151亿元人民币,实现同比增长12%。蔡司在大中华区共有7,000余位员工,分布于各地的22个生产基地、销售与服务中心及研发中心,为本地客户提供强有力的支持,也为全球各相关业务提供生产保障。 蔡司大中华区总部位于上海自由贸易试验区,设有销售服务总部、应用服务与培训中心、蔡司工业测量部生产工厂及蔡司集团在德国以外的首个企业级创新研发中心。蔡司上海总部及创新研发中心,协同苏州研发制造基地、广州知识城制造基地,逐步形成以高端光学镜片、医疗耗材为主的产业链闭环,全面支持中国本土研发与生产,携手本地合作伙伴共享高端产业可持续、高质量的发展机遇。 更多信息,请参见蔡司中国官网。
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更新时间:2026-03-31