(助理)数据分析经理,O2O (Assistant) Data Analytics Manager, O2O 薪资面议
上海-徐汇区 5-10年 统招本科 招1人 今日更新
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职位介绍
Role Overview The (Assistant) Data Analytics Manager will focus on end-to-end data analysis and insights generation across brand multi-channel ecosystems, partnering with various cross functions such as brand marketing teams, O2O Team and EC Sales teams, driving business performance growth and investment efficiency improvement. You will lead deep-dive analytics for social listening, media investment validation, O2O and EC operation and traffic buy investment, campaign tracking, etc. The ideal candidate combines strong leadership and sophisticated analytical skills with business acumen to translate complex data into actionable recommendations. Key Responsibilities  [O2O Campaign and TB Excellence] Leverage strong O2O operational logic to provide strategic recommendations on campaign execution, resource exchanges and on-site traffic buy efficiencies, ensuring alignment with business objectives.  [OOH Validation] Deeply understand the underlying data structure of O2O platforms such as Meituan and TBSG. Leveraging O2O data to support pre-, during-, and post-campaign analysis for OOH campaigns, including availability and GMV tracking.  [Social Listening] Well-understand brand social media investment plans and evaluate performance via social listening tools such as SOV, SOE, Search UV, etc.  [Social Listening] Generate monthly social listening reports with in-depth analysis on competitive benchmarking, trends identification, with actionable insights and recommendations.  [EC Data Deposit & Analysis] Leverage EC digital platforms (e.g. 生意参谋, 数据银行, 京东商智, 数坊, 抖音云图) to conduct daily data deposit (e.g. Ali, JD daily search index) and regular operational analysis, such as category trend, traffic UV sources, social/campaigns spillover effects, new vs existing buyers, customer flow in/out, consumer persona, etc.  [EC Score Card] Deliver monthly EC Score Card in excel and generate in-depth analytical reports during category peak seasons (e.g., Apr-Sept for Daktarin).  [EC TB ROI Improvement] Actively participate in EC weekly meetings and provide timely suggestions to improve traffic buy efficiency.  [Media Campaign Spillover] Conduct spillover tracking and conversion performance of brand media campaigns, such as OTV, Alipay UD, WeChat UD, etc.  [NPD] Conduct regular (e.g. Quarterly) end-to-end data analysis for newly launched products, covering social listening, social-to-search spillover, EC performance and EC ratings. Identify strengths and weaknesses of NPD products, helping brand and EC teams improve launch effectiveness and investment efficiency.  [Exploratory Analytics & Tooling] Proactively explore new data tools, platforms, and methodologies to enhance analytical capabilities. Qualifications  Education: Bachelor’s degree or above in Marketing, Data Analytics, Business or a related field.  Experience: 5+ years of experience in data analytics, preferably within O2O industries.  Technical Skills:  Thorough understanding of O2O operations and investments.  Proficiency with O2O(e.g., 美团医药, 星云盘, etc.) and/or EC data platforms (e.g., 生意参谋, 数据银行, 京东商智, 数坊, 抖音云图).  Strong data processing capability (Excel, Power BI, etc.).  Experience with social media campaigns is a plus.  Soft Skills:  Strong ownership and proactive communication skills with cross functional teams.  Strong storytelling skills to present complex data in a clear, concise manner.  Business acumen to connect analysis with actionable marketing and EC decisions.  Self-starter with ability to work independently and manage multiple priorities.  Language: Fluency in English (written and spoken) is required.
其他信息
语言要求:英语、普通话
行业要求:全部行业
所属部门:数据智能和媒介

公司简介

科赴是全球营收超卓、专注于消费者健康的公司。科赴的前身是强生消费者健康,我们在守护每日健康方面已有逾135年的历史,如今业务已拓展至全球165个国家或地区,为约12亿消费者守护他们日常生活和生命中每一个重要时刻。2023年5月,科赴于纽交所独立上市,正式成为一家独立的消费者健康公司。 在科赴,我们深信每日健康所带来的非凡力量。科赴全球超过22,000名员工致力于提供忠于科学的、受到医疗健康专业人士信赖的产品和解决方案,并通过诸多家喻户晓的品牌,包括泰诺®、美林®、雷诺考特®、息斯敏®、达克宁®、吗丁啉®、露得清®、城野医生®、艾惟诺®、李施德林®、强生®、大宝®和邦廸®, 我们向人们传递这种力量,也为世界带去对每日健康的新诠释。 科赴在中国的发展可以追溯到上世纪80年代。当前,我们的业务遍布中国,拥有1个研发中心、4个工厂和10个物流中心,并在上海、北京、广州、深圳、西安、杭州等地设立区域办公室。科赴中国的1,800逾名员工组成了一支充满活力、多元化的团队——善于洞察、乐于创新、热衷于为世界带来改变。
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更新时间:2026-03-31