Dr Jart-Ecommerce Manager/Assistant Manager 薪资面议
上海-静安区 5-10年 统招本科 招1人 3月20日更新
收藏
年底双薪 绩效奖金 带薪年假 通讯津贴 定期体检 节日礼物 岗位晋升 五险一金
avator
樊女士 当前在线 已认证
高级招聘经理 · 雅诗兰黛
聊一聊
职位介绍
   [Major Responsibilities] 1. Oversee Douyin store livestream operations for the account [Dr.Jart+蒂佳婷]; drive the achievement of core KPIs (business SAP and Paid-Media ROI), covering product strategy, content strategy, forecast planning, UI/UX, and CRM 5A/NTF analysis (focus on skincare categories and makeup hybrid: masks, serums, BB). 2. Manage and optimize the Douyin paid media team and short video content assets; collaborate with internal brand teams (MKT PM, Trade MKT and EC MKT) as well as external Douyin partner. [Principle Objectives] 1. Manage and guide DP's operation strategy and execution to ensure the achievement of business targets for Douyin pillar and next-pillar products (e.g., Legacy, V7系列). 2. Evaluate the performance of store livestream key metrics like IMP, GPM, CVR, AUS, and Cancellation & Return Rate on a weekly/monthly basis to drive the growth of brand sales and profit. 3. Monitor DP's daily operations and live broadcast performance to ensure the effective protection of brand equity (focus on DR. Jart+’s "derma-cosmetics" positioning) and achievement of business objectives. 4. Establish and maintain good cooperative relations between Estée Lauder Companies and the Douyin platform to secure access to platform e-commerce policies and marketing IP resources (e.g., Super Brand Day, new product launches). [Douyin Store Livestream Operations] 1. Store Livestream Operations: Manage product launching rhythm, UI/UX visuals, anchors' script pool, and visual demos (e.g., skincare routines, ingredient highlights, dermatologist-endorsed content). 2. DP Anchor Team Management: Ensure anchor team stability, optimize scheduling management, and enforce brand tone alignment for anchors' on-air image (focus on "professional skincare expert" positioning). 3. Excellent IP Content Planning: Leverage MKT campaign concepts to develop content plans and update monthly schedules, build high-recognition content IPs , and drive brand influence and user stickiness growth. [Douyin Short Video Content Creativity] 1. Qian-chuan Content Strategy: Analyze Qian-chuan short video strategies across the overall skincare market, covering key mask competitors. 2. E2E Content Collaboration: Conduct end-to-end collaboration with the MKT team to identify and select high-quality KOL/KOCs (focus on dermatologists, skincare experts, and beauty influencers), cultivate the A3 audience pool for pillar products (e.g., Legacy Mask, BB cream, V7 Toning Light), and boost Qian-chuan ROI. 3. DP Content Management: Oversee the DP short video team, conduct quality reviews on videos produced via shooting, clip-and-splice editing, and AI creation, ensuring full alignment with the brand's "derma-cosmetics" artistry image and core product concepts (ingredient efficacy, clinical testing results). Key Competencies Required · Deep understanding of Douyin/TikTok ecosystem, especially in the beauty/skincare vertical. · Data-driven mindset with expertise in ROI analysis and 5A audience management. · Strong cross-functional collaboration skills to align with marketing, trade, and education teams. · Proven experience in managing DP agencies and anchor teams to deliver business results.
其他信息
行业要求:全部行业

公司简介

雅诗兰黛(上海)商贸有限公司 集团介绍: 雅诗兰黛集团由雅诗兰黛和约瑟夫兰黛始创于1946年。今天,雅诗兰黛集团傲居世界化妆品行业领先地位,生产和营销高品质的护肤、化妆、香水和护发产品,产品行销全世界130多个国家和地区。公司旗下拥有超过30个知名品牌。 1993年,集团两大品牌雅诗兰黛与倩碧率先进入中国市场,2002年7月正式成立在中国的全资子公司。迄今为止,雅诗兰黛集团在中国三十七个主要城市的各大高级百货公司及商场设有200多个销售专柜,拥有员工2500余名。经营Estée Lauder雅诗兰黛、Clinique倩碧、Origins 悦木之源、La Mer 海蓝之谜、M.A.C魅可、Bobbi Brown芭比波朗等护肤彩妆品牌及Aramis雅男士、Tommy Hilfiger、DKNY等香水品牌。 在关注销售业绩的同时,雅诗兰黛集团始终致力于集团内人才的发展及培养,同时关注于多项公益事业。集团以家庭文化为本,关心关注每位员工。 欢迎加入“雅诗兰黛”大家庭!
查看全部

猎聘温馨提示:

1. 如您发现平台内招聘方存在以下违规行为的,请立即举报
  • · 扣押您的身份证件或者其他证件;
  • · 要求您提供担保人、担保金或者以其他名义向您收取财物( 如培训费、体检费、资料费、置装费、押金等);
  • · 强迫您入股或者向您集资;
  • · 以招聘名义牟取不正当利益;
  • · 发布虚假招聘广告信息;
  • · 工作时长违反劳动法规定;
  • · 存在其他损害您的合法权益的行为。
2. 如您应聘的岗位属于涉外劳务合作/海外岗位的,请务必核实招聘方对外劳务合作资质取得情况,同时注意自身资金安全,防范招聘欺诈。
3. 本平台招聘方不向求职者提供任何收费服务。
查看全部

猜你喜欢

1 2 3 4
更新时间:2026-03-31