Consumer Shopper Understanding Manager 25-40k·15薪
上海-徐汇区 5-10年 本科 招1人 1月8日更新
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五险一金 全勤奖 带薪年假 节日礼物 领导好 公司规模大 年终奖金 年底双薪 通讯津贴 弹性工作
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施女士 3小时前在线 已认证
人才发展主管 · 费列罗
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职位介绍
The purpose of the role is to drive brand growth as an all-rounded brand partner (BP) for the responsible categories, leveraging all types of methodologies/ expertise, i.e. BI, CI and innovation. This role is expected to integrate and analyze consumer, shopper/channel, market/competitor insights from different internal and external sources into actionable business recommendations. AREAS of RESPONSIBILITIES and related ACTIVITES: Brand Partner in all related research funnels for the responsible categories; Identifies and executes the most relevant topical analysis by synthesizing multiple data sources to inspire new business strategies and opportunities. Drive excellence in brand equity building and marketing mix development • Designs, manages, executes and delivers transversal research projects such as Censydiam, U&A, social listening, etc. and delivers strategic implications to inform the system. • Qualitative & quantitative studies to drive communication research funnel and campaign excellence. Rigid implementation of research protocols, analysis framework and gate-keeping process. Supports packaging renovation and seasonal line development. • Independently management of research projects to ensure flawless execution. Delivers high-quality insights by identifying relevant insights to strengthen and contextualize brand BPS. • Conducts 360-degree brand audits and timely diagnoses by reviewing brands' key initiatives/activities based on multiple data sources including business performance data, GAT tracking, social listening, ad-hoc to measure digital/ social campaigns and drive inspirational insights. • Management of research agencies to exploit their expertise and deliver high quality results. Brand performance measurement and analysis • Leading monthly sell-out data analysis & reporting to identify issues and opportunities for brand growth • Leading situation analysis to inspire brand strategies for brand plans/ reviews/ budget sessions • Leveraging all sources of data/ insights (internal & external, retail & consumer, project & desktop) to address business questions with clear POV and strong storytelling. • Transforming data into actionable insights & implications to business • Perform ad-hoc topic analysis to support brands’ business needs and initiatives. Drive innovation process and ensure higher success rate • Co-piloting the overall process of innovation with local MKT and Area/ Central functions • Leading research funnel (taste test, CPT qual & quant, STM, etc.) along the innovation process • Leading business case development with close cooperation with cross functions (MKT, T. MKT, Sales, FIN, etc.) • Provide deep and wholistic understanding on new categories to define the new opportunities SPECIFIC KNOWLEGE (if required): 7+ years of relevant experience in major FMCG companies in business insights or strategy functions Strong business understanding Expertise in all types of research fields: BI/ data analytics, qualitative and quantitative consumer research, innovation development, test market, etc. Strong information integration, interpretation, and storytelling skills Project (test market) management, from business case to launch preparation to field execution to conclusion & learning summary. Ability to work under pressure and meeting deadlines High result orientation and sense of responsibility, ability to lead the change Strategic mindset and strong influencing skills Quick learning ability, dynamism, proactiveness Fluency in written and spoken English and Mandarin
其他信息
行业要求:全部行业

公司简介

费列罗集团介绍 费列罗集团的故事始于1946年,由彼得罗 费列罗先生在意大利皮埃蒙特大区的阿尔巴镇创立。如今,由费列罗家族经营管理的费列罗集团是全球首屈一指的巧克力糖果制造商,拥有50多个享誉世界的品牌和产品,深受全球数十亿消费者的喜爱。秉承彼得罗 费列罗先生对最高品质产品的执着追求以及对消费者的承诺,费列罗集团坚持采购并加工最优质的原材料,并经过长期经营实践成功建立了完善可靠的产品供应链体系,以确保世界上每一件费列罗产品都能保持始终如一的高品质。与此同时,费列罗集团长期专注于巧克力糖果产品及其加工工艺的创新与研发,为世界巧克力糖果行业带来众多革新突破,彻底改变了众多消费者的饮食习惯。 为了更接近全球消费者,费列罗集团在全球共设立了46家附属公司及经营单位,20家生产工厂和3处费列罗“公益企业”。 费列罗中国 费列罗集团,早在1984年开始进入中国市场,为中国消费者带来了享誉全球的费列罗 Rocher榛果威化巧克力,经过三十余年的发展,其“金色经典,金色时刻”的品牌形象深入人心。 如今已在中国市场成功确立了巧克力糖果行业的领袖地位,费列罗中国公司现拥有的核心产品:费列罗®臻品巧克力系列、健达®系列,旗下独特创新的高品质产品广受各行各业消费者的青睐,取得了极高的品牌知名度和美誉度。随着业务的拓展, 费列罗公司将有更多的新的高品质的产品进入中国市场。 费列罗集团于2007年在上海成立了费列罗贸易(上海)有限公司,并相继在全国各地设立了业务发展团队。 为与中国的长期发展需求相契合,公司在杭州投资建设工厂。 深受中国消费者喜爱的费列罗全球性品牌和产品有: 费列罗臻品巧克力系列——包括费列罗Rocher榛果威化巧克力、拉斐尔椰蓉杏仁酥球、朗慕脆皮威化黑巧克力和费列罗臻品巧克力糖果礼盒; 儿童巧克力品牌健达——包括健达巧克力、健达奇趣蛋、健达缤纷乐、健达康脆麦等; 能多益榛果可可酱
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更新时间:2026-03-31